Legal

Privacy Policy

Last updated: 23 June 2026

This Privacy Policy explains how OOTB ("OOTB", "we", "us" or "our") collects, uses, shares and protects your personal information when you visit our website, join our waitlist, follow our channels or interact with us. By using our site or sharing your details with us, you agree to the practices described below.

1. Information We Collect

• Information you give us: name, email address, phone/WhatsApp number, city, and any details you share when you join our waitlist, subscribe to our newsletter, enter a giveaway, or contact us.
• Information collected automatically: device type, browser, IP address, pages viewed, and similar analytics data collected through cookies and similar technologies.
• Social interactions: public information you share when you tag, comment on, or message our social accounts.

2. How We Use Your Information

• To add you to our waitlist and notify you about launches, drops and restocks.
• To send newsletters, offers and brand updates (only where you have opted in).
• To respond to your questions and provide support.
• To understand how our site is used and improve our products, content and experience.
• To detect, prevent and address fraud, abuse or security issues.

3. Legal Basis & Consent

We process your personal data on the basis of your consent, to perform a service you have requested, and to pursue our legitimate interests in running and improving OOTB. You may withdraw your consent at any time (see "Your Rights" below).

4. Sharing Your Information

We do not sell your personal data. We may share it with trusted service providers who help us operate (for example email, analytics, hosting and logistics partners), and only to the extent needed to provide their service. We may also disclose information where required by law or to protect our rights.

5. Cookies

We use cookies and similar technologies to keep the site working, remember preferences and measure traffic. You can control cookies through your browser settings; disabling them may affect some features.

6. Data Retention

We keep your personal information only for as long as necessary to fulfil the purposes described here, or as required by law. When it is no longer needed, we delete or anonymise it.

7. Your Rights

• Access, correct or update the personal data we hold about you.
• Ask us to delete your data or withdraw consent.
• Unsubscribe from marketing at any time using the link in our emails or by contacting us.

To exercise any of these rights, email us at hello@ootb.com.

8. Data Security

We use reasonable technical and organisational measures to protect your information. However, no method of transmission or storage is fully secure, and we cannot guarantee absolute security.

9. Children

Our site is intended for users aged 16 and above. We do not knowingly collect data from children under 16. If you believe a child has provided us data, please contact us so we can remove it.

10. Changes to This Policy

We may update this Policy from time to time. The "Last updated" date above reflects the latest version, and material changes will be communicated where appropriate.

11. Contact Us

Questions about this Policy or your data? Reach us at hello@ootb.com.

This Privacy Policy is provided as a starting template and should be reviewed by a qualified legal professional to ensure it meets your specific business needs and applicable laws (including India's Digital Personal Data Protection Act, 2023) before publishing.